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CaTyra Polland is the CEO/Founder of Love for Words (an editing boutique) a published author, speaker/instructor and cat mom to Honeycomb. She is also the Creator/Hostess of Editor Knows Best, an international writing and editing podcast for literary professionals. She is a Rochester Business Journal Forty Under 40 Honoree and the Professional Development Chair of the Rochester Young Professionals. CaTyra enjoys traveling, going to concerts, slam poetry, and going to the beach.
“I wanted to create a resource for students and employees who need an introduction to or refresher on professionalism. Professionalism, What’s That is the first book I published. I observed various situations that were handled poorly such as poor customer service, failure to deliver on promises, and inappropriate attire in professional settings. I wrote the book to equip our workforce with the tools and information necessary to be successful.”
BLAQVERSITY MAGAZINE: How did your journey as an author begin?
CATYRA POLLARD: I wanted to create a resource for students and employees who need an introduction to or refresher on professionalism. Professionalism, What’s That is the first book I published. I observed various situations that were handled poorly such as poor customer service, failure to deliver on promises, and inappropriate attire in professional settings. I wrote the book to equip our workforce with the tools and information necessary to be successful.
BLAQVERSITY: Was becoming a writer something you always wanted to pursue?
CATYRA: Yes, I started writing poetry and middle school. I credit my high school English teacher Mrs. Skelly with nurturing my love for writing poetry. She helped me appreciate the craft by studying other poets.
BLAQVERSITY: Who motivated you?
CATYRA: My English teacher, Mrs. Skelly
My mom, Cassandra
My aunt, Shire
My aunt, Shelly
My grandam, Shelia
My godmother, Sharon
BLAQVERSITY: Since becoming a published author, what challenges have you faced if any?
CATYRA: Repurposing my book for marketing and branding purposes. Professionalism, What’s That can be a resource for human resources departments, colleges, high schools, businesses etc. I struggle with attracting organizations to use the book as a reference/guide for their agencies.
BLAQVERSITY: How many books have you written?
BLAQVERSITY: What is your genre?
BLAQVERSITY: What message do you want your readers to take away when reading your books?
CATYRA: I hope my poetry inspires others to tap into their emotions. I want people to realize we all have trauma but we can overcome it. I hope my poetry motivates others to pursue their dreams.
BLAQVERSITY: Tell us more about your editing company Love for Words
CATYRA: Love for Words is an editing boutique. Our target market is CEOs who have a story to tell or information to share. Our specialty is developmental editing. Additionally, we write author bios, professional bios, and book summaries. We are able to focus on editing as we are not a publishing company. Writers and authors can rest assured we will not be pulled in several directions performing both editing and publishing duties. Love for Words is committed to helping writers share their stories and knowledge with the world. We pride ourselves on delivering excellent manuscripts of high quality. As an author I understand the writing and publishing process. This gives me an advantage as an editor. Love for Words is a subsidiary of Polland Enterprises, LLC.
BLAQVERSITY: Why did you want to become an editor?
CATYRA: I wanted to become an author to share my knowledge with others. I want to educate and inspire others. I also want others to be motivated to pursue their dreams and passions. I have been blessed with many people who support and encourage me. I realize not everyone has a solid support system and I want to be an example of what people can accomplish.
BLAQVERSITY: How long have you been in business?
CATYRA: I started my first business, Career Prep in 2011. Career Prep provides resume, cover letter and LinkedIn Profile Services. Polland Enterprises, LLC has been in operation for 3 years.
BLAQVERSITY: For Polland Enterprises, LLC, what other services do you offer to your clients?
CATYRA: Polland Enterprises, LLC offers the following services:
BLAQVERSITY: Do you have any writing tips/suggestions for any new author who wants to write their book but doesn’t know where to start?
CATYRA: I recommend starting with creating chapter titles and filling in the information accordingly. Creating the chapter titles/table of contents first gives writers a blueprint or outline to organize the book. Also, research similar books in the genre or style you are writing. You can use them as a reference and to gather research.
BLAQVERSITY: Are you currently working on any new book projects?
CATYRA: I am putting the finishing touches on my e-book: Editor Knows Best, an editing 101 guide for writers, authors, and editors new to the profession.
BLAQVERSITY: Tell us about your marketing strategies as an author. Do you find it to be challenging at times when promoting your books?
CATYRA: I participate in the following opportunities/channels for marketing as an author:
Featured interviews on websites
Offer expertise as a speaker
Interview authors and other literary professional on my podcast, Editor Knows Best anchor.fm/editorknowsbest
BLAQVERSITY: How can readers connect with you and support you?
Write and post a review
Create and post a review video
Tell me how my book(s) inspires him/her
Contact me for potential collaborations
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