CELEBRITY MAKE UP ARTIST NYDIA FIGUEROA IS MAKING A NAME FOR HERSELF IN THE BEAUTY INDUSTRY

CELEBRITY MAKE UP ARTIST NYDIA FIGUEROA IS MAKING A NAME FOR HERSELF IN THE BEAUTY INDUSTRY

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With over 15 years of experience, Nydia has made a name for herself starting off at the age of 18 as an artist for one of the biggest company names in the world at the time, MAC Cosmetics. She followed her dream, working for 5x Emmy award winning makeup artist (The Today show, The View) EVE PEARL as her Global PRO Membership Director and Executive assistant. Eve was the reason she pursued the career of makeup over a decade ago. Nydia is also a Celebrity & Published makeup artist whose work has been featured on television, The Victoria’s Secret Fashion Show, Amazon, FOX Television, NYFW, The Grammys, The Miss Universe Organization and more. Her work has also appeared in major publications such as The Harpers Baazar, W Magazine, Nylon, Martha Stewart Weddings and more. She has made various on air appearances on Telemundo, Univision and Dr. Oz. Nydia is the Lead Beauty Director for Fashion GXD Magazine, an internationally best selling magazine based out of NYC. Nydia’s experience spans across a broad scope of field within the makeup industry and is also a global educator in beauty. She has taught her signature makeup techniques to hundreds of students all over the country. She is also the owner of an award winning luxury makeup studio & bridal suite in Cedar Grove, NJ. 

Nydia is currently working on launching her non profit organization – Beauty for a Smile, which provides makeup and hair services to those living with special needs.


Patrice: How would people describe your style and personality?

Nydia: My style is definitely chic and edgy.  I love solid black colors and bold statement pieces. I love to also play up my makeup and give myself a sultry glow. My personality is vibrant bubbly and I love to help others!

Patrice: What defines your success?

Nydia: What defines my success is how I make others feel through my love of makeup and beauty. If I can make an impact in someone’s life or even their day, I know that I have succeeded in my career.

Patrice: Are there any challenges you have faced in your business/industry? If so, give us an example.

Nydia: In the wake of COVID I lost all of my in- person makeup sessions and weddings. I introduced Virtual Makeup Lessons to my clients and especially to brides who were celebrating micro weddings via ZOOM. This new addition to my business model allowed me to teach makeup virtually all over the world.

Patrice: The entertainment, business and lifestyle industry can be pretty competitive and tricky. How do you separate yourself from all of the negativity people put out there in the industry itself?

Nydia: I just learned to stay in my lane and celebrate each and every win that I have achieved in my career. It is so important to block out any negative energy to make room for all the blessings headed your way!

Patrice: What is one piece of advice would you like to share with others who want to step into the world of entrepreneurship?

Nydia: You are your biggest cheerleader! Don’t stop even when things get hard because they will. Just know with lots of work and consistency EVERYTHING is possible.

Patrice: Tell us everything about your business and what you want people to get out of it.

Nydia: Faces by Nydia is professional makeup business that helps elevate people to become the best versions of themselves through beauty. Not only do I offer virtual makeup lessons but I also offer cosmetic personal shopping to assure they are using the right products every day. As a beauty expert, I am able to reach thousands of people globally.

Patrice: When you are not doing business, writing, acting, etc., what do you enjoy doing the most to relax your mind? Any self-care tips you like to share with us?

Nydia: I love to meditate every day and listen to music to relax and decompress. It’s so important to rest even when you want to keep going. I also love to take bubble baths and enjoy my favorite comfort food.

Patrice: Where do you see yourself in five years in this industry?

Nydia: I see myself becoming the ULTIMATE Bilingual On- Air Beauty expert and expanding brand into becoming a house hold name. The possibilities are endless and I’m ready to grow as an artist, entrepreneur & person.

Connect with Nydia:

Instagram: @nydiafigueroamua

Website: Facesbynydia.com

About Post Author

That Riverz Gurl

An author of nine books, a journalist, writer for several publications, a blogger, owner and creator of Versafi Magazine and a media mogul creating her own lane.
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